Our Values

We’re driven by our values

ʻike’s reputation for positive impact flows from our employees’ commitment to the company’s core values: a spirit of excellence, courage, dream releasing, humility, and the greater good. These five values are what drive us to be a better, smarter, and more thoughtful family of innovators.

Spirit of Excellence

We believe in always giving 100%, whether seen or unseen, and that we are committed to achieving excellence together – through our successes as well as our shortcomings.


We believe in always doing the right thing and that true innovation comes from taking risks, being honest with ourselves and challenging each other.

Dream Releasing

We believe success is achieved by making others succeed, by enabling everyone on our team to reach their potential and realize their dreams.


We believe success is always a team effort, and at the heart of our “ONE TEAM” philosophy is the ability to recognize our strengths but also recognizing the strengths in others.

Greater Good

We believe that all blessings come when we give to others and that our main purpose is to positively impact our greater community.

Our Mission

Our mission is to build a great team and enable them to realize their full potential to positively impact the world for the greater good.